Pay with attention, not money.
Each neighbouring category is a multi-billion-dollar business — proof the demand is real. PayAttention sits where they don't: the customer pays less or nothing, the merchant still gets full price immediately, and a sponsor funds the gap.
BNPL splits payment into installments, but the user still pays the full price — just later. It adds credit risk and doesn't fit low-ticket. PayAttention isn't credit: the user pays less or nothing, the merchant gets full price immediately, and there's zero financial risk for either side.
These platforms show third-party offers during or after checkout to squeeze extra revenue from completed transactions — they only work when the user already paid. PayAttention recovers failed checkouts at the moment of price rejection, not after the sale.
Users earn points or in-app currency for watching ads and completing micro-tasks in standalone apps with no link to a product's paywall. PayAttention is embedded in the checkout — the reward is the product itself, not points in a separate app.
One payment option at checkout: the customer completes a verified sponsor action instead of paying. The sponsor covers the bill and pays a success fee, the merchant keeps full price with zero risk, and the customer pays $0. It borrows the best of all three neighbours — pay-less, checkout moment, verified action — without the credit risk, the after-sale timing, or the separate-app disconnect.
Gamers, especially outside the US, often don't have a working card — but they do have cash, coupons, gift cards and phone credit. Xsolla built a multi-billion-dollar business by accepting all of it, and converting payments that card-only checkouts simply lose.
The insight is the same as ours: stop losing the sale because the customer can't pay the usual way.
Card-only checkout silently rejects a huge share of willing buyers who lack a card or won't use one. Xsolla lets developers accept 1,000+ local payment methods across 200+ regions — cash at kiosks, e-wallets, prepaid and gift cards, coupons, carrier billing — through one integration. When people see a way to pay that fits their reality, they complete the purchase. PayAttention extends the same logic one step further: when the customer has no money to give, they can pay with a verified action a sponsor funds instead.
PayAttention isn't betting on an unproven behaviour. Each piece of the model — pay with an action, monetize the checkout moment, accept alternative value, reward completion — is already a large, funded or exited business.
Every neighbour proved a piece: pay with an action (TrialPay → Visa), the checkout moment (Rokt), rewarded completion (ironSource, AppLovin), pay differently (Afterpay), accept what people have (Xsolla). PayAttention is the first to combine them into a single checkout option where the customer pays $0 and the merchant keeps 100%.